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DROP KICK JERKY
Some of the best beef jerky that you will taste in your life. Prided on being local, fresh and creative flavors that stimulate the taste buds.
The Brief
We kicked off this project as a vectorization task because the original logo just wasn’t cutting it for merchandise. But then it turned into a redesign! The client wanted to steer clear of the usual bulls and western vibe, leaning into a different image for various demographics.
BEYOND THE LOGO
What began as vectorizing a logo for a sponsorship jersey evolved into a complete redesign. I opted for bright, bold colors fonts to reflect the essence of the client's city, avoiding conventional logos. This fresh approach, with its vibrant colors and unique style, aims to attract a different vibe and engage new audiences, setting the client apart from competitors.
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