top of page
gearhead autoworks
A family owned, small business automotive shop serving the Maize, Wichita and surrounding areas.
The Brief
Originally Wichita Premier Auto, Kyle called wanting a logo and brand refresh system built for his small family owned automotive business owned by himself and his wife. Pulling from the lime green color of his favorite toolbox, he wanted to set himself far apart from the competition visually when it came to his brand. He wanted to show his pride and protective nature of his clients and his family.
BEYOND THE LOGO
We initially started off with a lion to represent his pack, his pride in his work and protective nature. But the lion somehow still felt slightly generic. With some research on other animals that had protective natures, the gorilla seemed like a interesting option to explore. With the gorilla representing powerful blend of raw strength, gentle wisdom, and deep family-oriented protection. This seemed like the perfect fit.
bottom of page